Media Research

Station-Infoscreen
Reach, GRPs, Ad Contacts, Audience structure, PPTC

All information is based on the 234 Station-Infoscreens that were in operation at rapid transit stations at the time the study was conducted. Since then, the Station-Infoscreen network has been expanded again and higher numbers can be expected.

In our calculation tool you’ll find detailed contact figures based on the current number of screens.

Overview of Method

Parent population Germans and other EU citizens 14 years of age or older in 12 Station-Infoscreen cities: 9.05 million people
Sample 7,541 people
Data collection method Computer-assisted telephone interviews
Representative nature of survey assured by Random selection from current telephone directories taking into account unlisted numbers Random selection of people in the household
Evaluation Structural weighting according to: City, occupation, age, gender, number of people in household, children in household and head of household according MA Radio guidelines.* *The media analysis guidelines of Arbeitsgemeinschaft Media-Analyse e.V. (ag.ma) on radio advertising
Time of survey Dec. 2009, Oct. 2010, Jan. 2011
Conducted by ENIGMA GfK Medien- und Marketingforschung GmbH

When evaluating the results of this study it must be remembered that only the residential population 14 years of age and older in cities equipped with Station-Infoscreens was surveyed. Children under 14, commuters and tourists represent additional contacts. The actual amount of contacts is therefore higher and the prices per thousand contacts quoted at the end are even lower.

Groups of People Especially Easy to Reach

Station-Infoscreen is especially good at reaching the young age group of 14- to 29-year-olds and people still at school. These viewers like going shopping, have fun travelling, fashion trends and computer games and are interested in cultural things.

Last update: 2009 – 2011